Brand Identity
A personal brand guide
Project Type: Brand Identity
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Time: September 2018 - December 2018
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Role: Designer
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Skills: Branding, Typography, Mockups
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Tools: Adobe InDesign, Adobe Illustrator, Blurb
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Note: This book was completed as a project in the course Typography 1 at Northeastern University
Fall 2018 was a big semester for me because I had just switched my major from Computer Science + Media Arts to Computer Science + Design. This project was my very first introduction to typography and branding. I learned how to use Adobe InDesign, and practiced my skills using Adobe Illustrator. During the semester, I created an entire personal brand identity and corresponding brand book. I then had the book physically printed using Blurb.
Personal Brand Book
Below is just a little bit of the process behind my brand book. You can view the entire brand book below.
Initial ideas playing around with the shape/form of the letters
Playing around with different shapes
Experimenting and refining the idea
