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Brand Identity

A personal brand guide

Project Type: Brand Identity

Time: September 2018 - December 2018

Role: Designer

Skills: Branding, Typography, Mockups

Tools: Adobe InDesign, Adobe Illustrator, Blurb

Note: This book was completed as a project in the course Typography 1 at Northeastern University

Fall 2018 was a big semester for me because I had just switched my major from Computer Science + Media Arts to Computer Science + Design. This project was my very first introduction to typography and branding. I learned how to use Adobe InDesign, and practiced my skills using Adobe Illustrator. During the semester, I created an entire personal brand identity and corresponding brand book. I then had the book physically printed using Blurb.

Personal Brand Book

Below is just a little bit of the process behind my brand book. You can view the entire brand book below.

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Initial ideas playing around with the shape/form of the letters

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Playing around with different shapes

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Experimenting and refining the idea

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Final Personal Brand Book: