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AmazonPlus

Providing personalized experiences for every customer

Project Type: User & Market Research, Product Development

Time: September 2018 - December 2018

Role: Researcher, Designer

Skills: Branding, Market Research, User Research, Physical Prototyping (laser cutter)

Tools: Adobe InDesign, Laser Cutter

Note: This product was completed as a group project in the course Design Process, Context & Systems at Northeastern University

Overview

Fall 2018 was a big semester for me because I had just switched my major from Computer Science + Media Arts to Computer Science + Design. This project was my very first introduction to the design process. Looking back, there are many visual aspects I would change about this project, but I think the process and development of it still hold up.

The Challenge

Goal: 

To design a smartphone app helping university students to plan their daily commute to the university from home and vice-versa.

Key Features: 

  • Allowing students to plan their commute according to their calendars and timetables, taking into account transport mode (bus, train, ferry) and personal events

  • Helping students to find the ideal route, transport mode and stops depending on the time of day, start and end locations

  • Allowing students to provide real-time feedback and comments on buses, transport modes, routes, and stops, so that other students can benefit from the information

Understanding the Design Process

My First Introduction

This project served as my first formal introduction to the design process. Prior to the course that this project was completed for, I hadn't realized how much really went into designing. It really opened my eyes to the process of development, and how many factors designers must consider.

Subject of the Project

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Getting Started

Research

The first step of our project was to understand the current market that the company has been targeting, as well as the company values. We utilized resources like Amazon's website, customer reviews, and online articles to evaluate Amazon's current packaging experience.

Persona

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Journey Map

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Scenario

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Phase 2

After understanding the user thoroughly, it became time to analyze and fully understand the problem.

Mind Mapping

In order to brainstorm and identify all associated factors to our problem, we each created a mind map to physically map out the problem space. To start out, we focused on our main category of 

Point of View Statement

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Laddering Exercise

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